Webmasters do not only create websites but they also come up with ways of attracting and maintaining traffic. One of the ways used to do this is search engine optimization (SEO). Keywords are added to the website URL and domain name so that they can be searched and requested by potential clients through major search engines. Therefore, it is important to always remember the theme of your website to know which keywords to use. You can research on what exactly potential clients want in that particular field and include it on the website. However, this does not involve publishing the words in the website. It takes much more for example combining the words in a way your clients can be able to access your site easily.

There are several factors that you have to learn as a designer. You have to ensure that your site is SEO friendly. This factor could make you lose a lot of traffic daily if you do not take care. Depending on how you design your website and how you arrange your keywords, you site can benefit from being indexed by major search engines. One of the major advantages of using search engines is that people can be able to access your website easily. More than 45% of the total traffic comes from search engines with many referrals.

When interested clients type whatever they are looking for in the search box of the search engine, the search engine components search for the most relevant results. It matches the query requested with what is in the index and retrieves the most relevant response. Requests and responses messages are facilitated by web spider and web crawler. Web spider function is to read and follow contents as well as following internal and external links. Information collected from the index is deposited by the spider in a way that clients requesting the information can access it.

There are two things that you have to know when designing your website. Some of the components to be included may have a lot of control in your site while others do not have much control on the site. Target keywords, HTML mark-ups, site structure, and internal linking are factors known as on-site SEO because they have a lot of control on the website. On the other hand, off-site back links and social bookmarks are examples of off-site SEO. With this in mind, avoid making common mistakes made by some webmasters. They may have links to other sites but the search engine spider is unable to follow the link.

Also, do not put texts on images and other graphics because the web spider cannot be able to retrieved information successfully. Some features for example Ajax are very important in website designing. However, newbies in this field should not use these features too much. The posts put in the website should be short and precise. You should not make a mistake of writing long posts to your website, posts that are more than 65 characters are not suitable for website posts.